Why I Don’t Cut My Own Hair

Posted 1 CommentPosted in Strategy

This time of isolation has been, to say the least, an inconvenience for everyone. Everyday activities such as food shopping, dining and physical social interaction have been paused for quite some time. Despite that, society has adapted to temporary solutions to these coveted rituals; InstaCart, Uber Eats, Zoom, etc.  There is, however one glaring notable […]

Ask the Advisor – Why Do I Need A Brand?

Posted Posted in Strategy

Dear Accelerato Advisor, Scott, one of our founding partners, has decided to retire early from the practice. And now everyone is telling me that we have to re-brand the firm because he’s leaving. To be honest, I don’t get this “branding” stuff. Back in the day when we started out, we just printed the partners’ […]