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The Power of Storytelling
Navigating Today's Digital Marketplace

Sean Hurley

In today’s digital age, the marketplace is more crowded than ever before. With countless brands vying for consumers’ attention, it has become increasingly challenging for marketers to cut through the noise and make a lasting impact. However, savvy marketers have discovered a powerful tool that sets them apart from the competition: storytelling. By harnessing the art of storytelling, marketers can captivate their audience, build brand loyalty, and navigate the digital marketplace with finesse

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The Taylor Swift Phenomenon
"Swifties” gather to celebrate, adore, and spend crazy amounts of money.

Sean Hurley

As Taylor Swift descends into Gillette stadium for her long-anticipated series of concerts, her incredibly fortunate ticket holders have been preparing for this one-of-a-kind experience for months.

Be Wary of Grabbing Screen Shots
Avoid Being Sued. Tips on Image Copyright Infringement

Sean Hurley

As a business owner, it’s important to be aware of the potential risks of using unauthorized images on your website. With so many copyright laws in place, you can easily find yourself facing a lawsuit if you’re not careful. In this blog, we’ll explore some ways to defend your company from being sued for using unauthorized images on your website. 

Intelligent Digital Advertising

Sean Hurley

Digital advertising on social media has become one of the most effective ways for businesses to reach their target audience. With billions of active social media users worldwide, companies can promote their products or services to a wide range of potential customers. 

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Why I Don't Tailor My Own Clothes

Elimarie Garcia-Cosme

In these last few months we have all had to make major adjustments to our lives and adapt to this new world we are now facing. This includes finding ways to fill the time while stuck at home. I know that for me DIY projects have been my “go-to” activity. I have tried my hand at many DIY projects, and most turn out fairly decent, but there is always one that I just cannot master and will always just trust in the experts: tailoring my own clothes.

Let the Professionals Do Their Job

Sean Hurley

There once was a young, energetic and creative man who loved cooking at home; experimenting with his own recipe creations, with the end result of every meal being truly inventive, and delicious cuisine. No two meals were ever the same. His family loved it whenever he cooked.

Why I Don’t Cut My Own Hair

Sean Hurley

This time of isolation has been, to say the least, an inconvenience for everyone. Everyday activities such as food shopping, dining and physical social interaction have been paused for quite some time. Despite that, society has adapted to temporary solutions to these coveted rituals; InstaCart, Uber Eats, Zoom, etc.  There is, however one glaring notable exception:

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Challenging Times

 Sean Hurley

We are all living in challenging times. Every aspect of our lives has been impacted, and we have collectively adapted to this new reality for the well-being of all. Businesses everywhere are paralyzed as a result of closures and social distancing.

Profile of a Stand-Out Brand: Hercules Press

Margo Wald

Hercules Press, based in Boston, Massachusetts, provides printing and graphic design services to a diverse set of clients in the Boston area. They pride themselves on being a local business with great customer service and contrast themselves with the big chains and online shops.

Ask the Advisor - Why Do I Need A Brand?

Margo Wald 

Dear Accelerato Advisor,
Scott, one of our founding partners, has decided to retire early from the practice. And now everyone is telling me that we have to re-brand the firm because he’s leaving.

Is your website REALLY secure? Probably not.

Margo Wald 

When we speak to small business owners, they tell us lots of reasons why website security isn’t top of mind for them.

“Our site is small….We’re not a high profile target….We’re not doing e-commerce…”

And often, “Why worry about a cyberattack that will probably never happen?”

We don’t want to be prophets of doom. But we think it’s important to get the facts out about website security and to debunk some common misconceptions about the topic…